ProActive Online Marketing

How three local ladies used the web to promote their new health book

thansen — Tue, 10 Nov 2009 02:06:19 +0000

This is a story about how three clients of mine who wanted to improve their health and lose weight, wrote a book, became published authors, and learned how to use the web to leverage their success with their most recent occurrence being an guest appearance on Channel 7’s “The View from the Bay”.

Take a look at this video to see them in action on how they used Video and Blogging to promote their business.

Their book “Slender with a Blender” has some wonderful recipes in it, especially for the holiday’s and it would make an excellent gift. I’ve tried a few of the recipes myself and they are definetly delicious and would be a welcome holiday treat!

If you want to get a copy of their highly acclaimed book “Slender with a Blender” or just follow their weightloss challenge online visit their website at www.slenderwithablender.com

How one local coffee shop used Twitter to double their clientele.

thansen — Mon, 09 Nov 2009 23:40:05 +0000

When J.R. Cohen, Operations Manager for CoffeeGroundz (@coffeegroundz) Cafe in Houston, Texas first heard about Twitter from one of his customers, he was puzzled but intrigued. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to build Community.

To see the entire story about how a local coffee shop owner used twitter to double his clientele, visit this link http://pistachioconsulting.com/twitter-to-go/

If you want to find out if Twitter and other Social Media Tools such as Facebook, Digg etc can help grow your business simply click the “Contact Us” tab above to schedule a time to help your customers find you online.

How a Realtor used a combination of a Blog and Online Video to increase Sales

thansen — Mon, 09 Nov 2009 22:42:24 +0000

Let’s face it if your a Realtor trying to earn a living selling Real Estate the day’s of simply listing your client’s home on MLS in this current economic climate is simply not good enough to sell a home. To see an example of how one Realtor has successfully used a couple of “Internet marketing strategies combined, namely Online Video and Blogging” to stay in touch with clients, prospects and make Sales check out his video.

If your a Realtor that want’s to earn more commissions by leveraging the web, lower your traditional advertising costs, generate new leads, and make more commissions, click on the “Contact Us” tab above to schedule an intial consultation on how to have clients and prospects find you online, get your phone to ring and sell more Real Estate.
To see Ian’s blog and other videos visit http://www.ianwatt.ca/

How a Physician used the “Web” to leverage his time and earn income 24/7

thansen — Mon, 09 Nov 2009 21:56:50 +0000

If you’ve been in the “Work world” for any length of time and have some degree of success you know that often times the harder you work the less time you have. To see an example of how a Medical professional has been able to “leverage” their knowlegde into generating an income online using a Website to promote and sell health related products 24/7 check out his website at www.mercola.com

If your tired of simply “Trading Time for Dollars” and want to learn effective ways to develop multiple sources of income that leverage your time, as it relates to your profession or hobby, click on the Contact Us tab above to schedule a time to discuss how to put this method into action.

How a Chiropractor used Video to promote his business

thansen — Mon, 09 Nov 2009 21:39:45 +0000

One of the best methods I’ve seen online today to promote your business is definetly “Online Video” there are many different “types” of video but one of the best is a Client Testimonial. Watch this video clip below to see how Dr Eben Davis D.C. of “Executive Chiropractic in San Francisco, CA”, used this strategy to promote his practice.

To Schedule a time to find out more about how to use Online Video to help grow your business click on the “Contact Us” tab above.

How a Restaurant used Email Marketing to Increase Sales

thansen — Mon, 09 Nov 2009 21:12:12 +0000

This has got to be one of my favorite stories because it illustrates how a Restaurant Owner effectively used Email Marketing to increase sales during previous slow times for her business. Here’s an excerpt from an earlier article..

When Pam Felix put up the www.californiatortilla.com website in 2000, she wasn’t sure what would happen. “I’m not sure I had any expectations,” she said, “But since I put out a goofy monthly newsletter that most people seem to like, I thought at the very least I could keep conveying that goofy mom and pop feel via the internet.” And the results? “It worked better than I ever thought it could. I had our employees put a slip of paper on every single person’s tray that said: ‘FREE FOOD! Just send your email address to our email address and we’ll send you a free taco, etc. etc’ We got a ton of emails, along with a ton of customer feedback.”

When it comes to marketing, Pam feels that email is by far the most cost effective thing they do. “We give out free chips and queso on rainy days and now instead of being our slowest days, they’re some of our busiest. If I feel like a day’s going to be slow for some other reason, I can send an email to 6,000 people offering them something and I can be fairly certain that will make the day busy.”

Pam realized early on that people don’t want to be bombarded with promotional emails all the time. “I make sure that I never overdo it. My theory is one newsletter email a month and two giveaway emails a month. It seems to be working.”

What one piece of advice would she give to someone planning to get their local business online? “Just one? I’ve got a zillion. But if it’s just one, I’d say keep it short and sweet. All of my emails give something to the customer and are funny — at least I TRY to be funny. Half the battle is getting people to open the emails — and if they think they’re going to get something for free and that it might make them laugh, they’re much more apt to open them. They’ll NEVER open them if I’m just going to advertise the business.”

To find out how “Email Marketing” can help you grow your business click on the “Contact Us” tab above to schedule a time to see how this effective strategy can help you accelerate your sales!

How a Building Contractor used Video to connect with his customers

thansen — Mon, 09 Nov 2009 20:28:23 +0000

If your in the Trades and tired of guessing if your Yellowpage Ad is working or not and looking for a better way to find new customers check out this video in which Tim Carter, a Building Contractor out of Cincinnati Ohio, used an effective Internet Marketing method, Online Video, to connect with current and potential customers.

If you would like to find out more about how Online Video can help your business generate sales while decreasing traditional advertising costs, simply click the “Contact Us” button at the top of this page to call and schedule and intial consultation.

How a Winery used Video to increase sales around the globe!

thansen — Mon, 09 Nov 2009 19:58:02 +0000

Gary Vaynerchuk, author of “Crush It”, a new book which details how to turn your passion into a business, is an entrepreneur who used online video to help grow his families Traditional Wine Store sales. Click the video below to see and example of him in action!

To see more of Gary’s video wine reviews find him online at www.winelibrarytv.com

Why Internet Marketing Matters to Local Businesses

thansen — Thu, 18 Dec 2008 06:25:11 +0000

If there was ever only one powerful reason for your local business to consider Internet marketing it would be the fact that your customers are not relying on “Yellow Pages” as much as the Internet to find what they need. Though most of your customers still use various different methods to find your local business, the study conducted by, TMP Directional Marketing, found what people seem to prefer as their first choice for doing so:

1. Search Engines (31%)

2. Print Yellow Pages or White Pages (30%)

3. Internet Yellow Pages Sites (19%)

4. Local Search Sites (11%)

Consumers Search Online but Buy Offline

Although the online channel is the primary source of local research, purchases are most often made offline. Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%).

This stat alone should tell you that as a small business owner you not only need to be online you also need to be found online by your prospective clients.

Contact us at timhansen00@yahoo.com or call me, Tim Hansen at 510-508-0896 and we’ll show you how your business can be found online.

source:marketwire.com