Why Internet Marketing Matters to Local Businesses

If there was ever only one powerful reason for your local business to consider Internet marketing it would be the fact that your customers are not relying on “Yellow Pages” as much as the Internet to find what they need. Though most of your customers still use various different methods to find your local business, the study conducted by, TMP Directional Marketing, found what people seem to prefer as their first choice for doing so:

1. Search Engines (31%)

2. Print Yellow Pages or White Pages (30%)

3. Internet Yellow Pages Sites (19%)

4. Local Search Sites (11%)

Consumers Search Online but Buy Offline

Although the online channel is the primary source of local research, purchases are most often made offline. Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%).

This stat alone should tell you that as a small business owner you not only need to be online you also need to be found online by your prospective clients.

Contact us at timhansen00@yahoo.com or call me, Tim Hansen at 510-508-0896 and we’ll show you how your business can be found online.


Filed under: Internet Marketing for Traditional Businesses

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