This has got to be one of my favorite stories because it illustrates how a Restaurant Owner effectively used Email Marketing to increase sales during previous slow times for her business.  Here’s an excerpt from an earlier article..

When Pam Felix put up the website in 2000, she wasn’t sure what would happen. “I’m not sure I had any expectations,” she said, “But since I put out a goofy monthly newsletter that most people seem to like, I thought at the very least I could keep conveying that goofy mom and pop feel via the internet.” And the results? “It worked better than I ever thought it could. I had our employees put a slip of paper on every single person’s tray that said: ‘FREE FOOD! Just send your email address to our email address and we’ll send you a free taco, etc. etc’ We got a ton of emails, along with a ton of customer feedback.”

When it comes to marketing, Pam feels that email is by far the most cost effective thing they do. “We give out free chips and queso on rainy days and now instead of being our slowest days, they’re some of our busiest. If I feel like a day’s going to be slow for some other reason, I can send an email to 6,000 people offering them something and I can be fairly certain that will make the day busy.”

Pam realized early on that people don’t want to be bombarded with promotional emails all the time. “I make sure that I never overdo it. My theory is one newsletter email a month and two giveaway emails a month. It seems to be working.”  

What one piece of advice would she give to someone planning to get their local business online? “Just one? I’ve got a zillion. But if it’s just one, I’d say keep it short and sweet. All of my emails give something to the customer and are funny — at least I TRY to be funny. Half the battle is getting people to open the emails — and if they think they’re going to get something for free and that it might make them laugh, they’re much more apt to open them. They’ll NEVER open them if I’m just going to advertise the business.”

To find out how “Email Marketing” can help you grow your business click on the “Contact Us” tab above to schedule a time to see how this effective strategy can help you accelerate your sales!

Filed under: Internet Marketing for Traditional BusinessesRestaurants

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